Link Building

What Should You Link to in Monthly SEO Press Releases?

Monthly SEO press releases can help local businesses, but only if we use them the right way. A lot of people treat press releases like a backlink trick. They send link after link to the main website and hope rankings go up. That is usually the wrong play. The real power of press releases is […]

Is Citation Sniper Better Than Yext for Local SEO Campaigns?

When people talk about local SEO citations, most of the conversation stays on the easy stuff. Big business directories. Bulk submission tools. Fast setup. Clean reports. That is fine as far as it goes. But it also misses where some of the best local SEO wins come from. The strongest citation opportunities are often the.

Should You Only Use Brand and URL Anchors for Local Guest Posts?

If you are building guest post links for a local SEO campaign and you want the safest anchor text, keep it simple. In most cases, we should use brand anchors. That is the short answer. But the bigger lesson is even more important. Local SEO link building is not really about forcing exact match keywords.

Do Backlinks From Local Newspapers Actually Help Your Ranking?

Yes, they do. If you run local SEO campaigns, a link or brand mention from a local newspaper can help in more than one way. It can support Google Maps rankings, help with Google Business Profile performance, and even improve how often a business gets cited in AI search results. The big idea is simple.

Build An In-House Link Building Team

If you run a growing SEO agency, there comes a point where you start asking a smart question: should we keep outsourcing link building, or should we build the whole thing in-house? That is really what this comes down to. It is not just about hiring a few people and telling them to build links.

What Press Release Distribution Should You Actually Use?

https://www.youtube.com/watch?v=r9RZ4zElFlo Press releases don’t fail because the tactic is outdated. They fail because the distribution is weak. Most services focus on inflated placement numbers instead of where those placements actually land. That leads to a lot of noise and very little lasting impact. If the network behind the distribution isn’t clean and credible, even a...